Hispanic Market Weekly published a piece discussing GameStop’s (GME) inroads within the Hispanic community:
GameStop’s highest-volume stores are located along the U.S.-Mexico border in Texas. The strong performance at those locations has already led Raines and his team to discuss GameStop’s expansion into Mexico.
In Miami, two GameStop stores have surpassed $4 million in annual sales, thanks to massive tourist traffic. Raines wouldn’t reveal which stores performed so strongly, out of concern that a "big-box" competitor such as Best Buy or Wal-Mart would react by bumping up Hispanic outreach at nearby stores. GameStop operates 50 stores within a 25-mile radius of downtown Miami.
GameStop’s highest-volume stores are located along the U.S.-Mexico border in Texas. The strong performance at those locations has already led Raines and his team to discuss GameStop’s expansion into Mexico.
In Miami, two GameStop stores have surpassed $4 million in annual sales, thanks to massive tourist traffic. Raines wouldn’t reveal which stores performed so strongly, out of concern that a "big-box" competitor such as Best Buy or Wal-Mart would react by bumping up Hispanic outreach at nearby stores. GameStop operates 50 stores within a 25-mile radius of downtown Miami.
The news that GameStop’s busiest stores are along the border actually makes sense. Perhaps they get customers from both sides of the border? Nevertheless, it’s a positive that GameStop is focusing on new markets. Over the long-term, the company will face a significant challenge in the form of direct downloads (did you notice the success of Battlefield 1943?) so they need to break into new markets and demographics ASAP.
Good thing they have that used-games business…
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